ONE Asia Creative Awards

ONE Asia Creative Awards celebrates the best creative work of the year from the Asia Pacific region. Formerly known as the One Show Greater China Awards, which was founded in 2014 by The One Club for Creativity, the awards were established because of the tremendous growth and evolution of creativity in the Asia Pacific market. It presents an unparalleled level of prestige and honor for creatives, designers and innovators in the region. The awards are a fusion of culture where East meets West that brings the creativity of the region to the global stage.

Consumer / Brand

Award

Agency

Client

Title

Category

Annual ID

Pantene Pet Pit Agency: Grey Advertising Hong Kong Limited / Hong Kong + Procter & Gamble / Guangzhou + Shanghai PUSU Advertising Co., Ltd / Shanghai Client: Pantene Category: Best of Show
KitKat Break Bar Agency: VML Manila / Makati City + Nestlé Philippines Inc. / Makati Client: Nestlé Philippines (KitKat) Category: Best of Out of Home
Verified Agency: Ogilvy Singapore / Singapore + FVSE - Music x Sound Agency / Singapore + Whitecoat Productions Client: Vaseline Category: Best of Direct Marketing
Night Fishing Agency: INNOCEAN / Seoul + Hyundai Motor Company / Seoul + Markenfilm Asia / Seoul + Stannum / Seoul Client: Hyundai Motor Company Category: Best of Branded Entertainment
ILLIT "LITTLE MONSTER" Agency: Tsuzuku / Tokyo + TYO monster / Tokyo + BELIFT LAB / Seoul Client: HYBE Category: Best of Moving Image & Sound Craft
Patient Agency: Leo Thailand / Bangkok + FACTORY O1 / Bangkok + Krungsri First Choice / Bangkok Client: Krungsri First Choice Category: Best of Film & Video
Pantene Pet Pit Agency: Grey Advertising Hong Kong Limited / Hong Kong + Procter & Gamble / Guangzhou + Shanghai PUSU Advertising Co., Ltd / Shanghai Client: Pantene Category: Best of Social Media
Night Fishing Agency: INNOCEAN / Seoul + Hyundai Motor Company / Seoul + Markenfilm Asia / Seoul + Stannum / Seoul Client: Hyundai Motor Company Category: Best of Creative Effectiveness
Washtag Nation Agency: TBWA\SMP / Makati City + Sixfifty Trading Corporation / Quezon City + How's Evertyhing? / Makati City Client: Sixfifty Trading Corporation Category: Green Award
Pantene Pet Pit Agency: Grey Advertising Hong Kong Limited / Hong Kong + Procter & Gamble / Guangzhou + Shanghai PUSU Advertising Co., Ltd / Shanghai Client: Pantene Category: User-Generated Content (UGC)
DawAI Reader Agency: Mullenlowe Lintas Group / Mumbai + Digital Rhetoric / Pune + Doceree / Noida Client: Alkem Laboratories Category: Data for Good
Night Fishing Agency: INNOCEAN / Seoul + Hyundai Motor Company / Seoul + Markenfilm Asia / Seoul + Stannum / Seoul Client: Hyundai Motor Company Category: Innovation in Branded Entertainment
Verified Agency: Ogilvy Singapore / Singapore + FVSE - Music x Sound Agency / Singapore + Whitecoat Productions Client: Vaseline Category: Social Media Post
The Comments Section Agency: Droga5 ANZ, part of Accenture Song / Sydney + The Sweetshop / Sydney + Alt FX / Sydney + Massivemusic / Sydney Client: Meat & Livestock Australia Category: Writing
Patient Agency: Leo Thailand / Bangkok + FACTORY O1 / Bangkok + Krungsri First Choice / Bangkok Client: Krungsri First Choice Category: TV, VOD, & Online - Short Form
Verified Agency: Ogilvy Singapore / Singapore + FVSE - Music x Sound Agency / Singapore + Whitecoat Productions Client: Vaseline Category: Influencer Marketing
Verified Agency: Ogilvy Singapore / Singapore + FVSE - Music x Sound Agency / Singapore + Whitecoat Productions Client: Vaseline Category: Branded Content & Media Partnerships
KFC Spicy Relief Hotline Agency: VML Thailand / Bangkok + KFC Thailand / BANGKOK + Global Service Center PLC. / BANGKOK Client: KFC Category: Experiential Audio
Verified Agency: Ogilvy Singapore / Singapore + FVSE - Music x Sound Agency / Singapore + Whitecoat Productions Client: Vaseline Category: Influencer & Creator Marketing
Meet me at the Coke Sign Agency: Ogilvy Australia / Sydney + TCCC / Sydney Client: TCCC Category: Billboards & Transit
ILLIT "LITTLE MONSTER" Agency: Tsuzuku / Tokyo + TYO monster / Tokyo + BELIFT LAB / Seoul Client: HYBE Category: Production Design
After Class Refresh Agency: VML & Ogilvy Japan / Tokyo + AOI Pro. Inc. / Tokyo Client: The Coca-Cola Company / Fanta Category: Use of Humor
Patient Agency: Leo Thailand / Bangkok + FACTORY O1 / Bangkok + Krungsri First Choice / Bangkok Client: Krungsri First Choice Category: Use of Humor
Night Fishing Agency: INNOCEAN / Seoul + Hyundai Motor Company / Seoul + Markenfilm Asia / Seoul + Stannum / Seoul Client: Hyundai Motor Company Category: Consumer Goods
KitKat Break Bar Agency: VML Manila / Makati City + Nestlé Philippines Inc. / Makati Client: Nestlé Philippines (KitKat) Category: P.O.P. & In-Store
KitKat Break Bar Agency: VML Manila / Makati City + Nestlé Philippines Inc. / Makati Client: Nestlé Philippines (KitKat) Category: Posters & Out of Home
Chai Bansuri - The Tea Flute Agency: Ogilvy India / Mumbai Client: Brooke Bond Taj Mahal Tea Category: Brand Installations
Night Fishing Agency: INNOCEAN / Seoul + Hyundai Motor Company / Seoul + Markenfilm Asia / Seoul + Stannum / Seoul Client: Hyundai Motor Company Category: Brand Partnerships
Great In-Game Wedding Agency: DDB Mudra Group / Mumbai + The Bombay Film Company / Mumbai Client: Battlegrounds Mobile India Category: Online Advertising & Mobile Video
Ain't I A Woman Agency: Share Digital Marketing / Taipei City + BOKU FILM LTD. / Taipei City Client: Everyday Pad Category: Current Event Response
GO! GR SUPRA SAFETY CAR! Agency: SIX inc. / Tokyo + Hakuhodo / Tokyo + Yume no Hieda / TOKYO + STUDEO / TOKYO Client: TOYOTA MOTOR CORPORATION / TOYOTA GAZOO Racing Category: Visual Effects
The Comments Section Agency: Droga5 ANZ, part of Accenture Song / Sydney + The Sweetshop / Sydney + Alt FX / Sydney + Massivemusic / Sydney Client: Meat & Livestock Australia Category: Use of Humor
Night Fishing Agency: INNOCEAN / Seoul + Hyundai Motor Company / Seoul + Markenfilm Asia / Seoul + Stannum / Seoul Client: Hyundai Motor Company Category: Innovation in Film & Video
Packed Full of History Agency: Clemenger BBDO Australia + Finch + Heckler + THINK PACKAGING Client: Samsung Australia Category: Packaging
McDonald's x Squid Game: Dare to Play Agency: Akcelo + Heckler + FINCH + OMD Client: McDonalds AU Category: Brand Partnerships
No Labels Agency: DENTSU INC. / Tokyo + Creative Power Unit / Tokyo + lull Inc. / Tokyo + PYRAMID FILM INC. / Tokyo Client: ASAHI BREWERIES, LTD., THE NIKKA WHISKY DISTILLING CO. LTD / NIKKA WHISKY Category: Craft - Art Direction
Great In-Game Wedding Agency: DDB Mudra Group / Mumbai + The Bombay Film Company / Mumbai Client: Battlegrounds Mobile India Category: Community Building
Is it Crazy...? Agency: MullenLowe Singapore + FVSE / Singapore + Dandelion Studios Pte Ltd / Singapore + Atypicalfilms / Singapore Client: Republic of Singapore Navy Category: Editing
Night Fishing Agency: INNOCEAN / Seoul + Hyundai Motor Company / Seoul + Markenfilm Asia / Seoul + Stannum / Seoul Client: Hyundai Motor Company Category: Brand Partnerships
Eye Test Menu Agency: Ogilvy / Bengaluru Client: Titan Eye Plus Category: Non-traditional & Guerrilla Marketing
Possessed Agency: MullenLowe Singapore + Mullenlowe Indonesia + Mullenlowe Lintas Group Client: Lifebuoy Indonesia Category: TV, VOD, & Online - Short Form
Let There Be Cake Agency: Bananas / Johannesburg + Brains & Brawn / Bangkok + Carbon Films / Cape Town Client: KFC Thailand Category: TV, VOD, & Online - Short Form
Transit Tales Agency: McCann Australia / Sydney + HERO / Sydney + Nakatomi / Sydney Client: Mastercard Category: AI Craft - Storytelling
Night Fishing Agency: INNOCEAN / Seoul + Hyundai Motor Company / Seoul + Markenfilm Asia / Seoul + Stannum / Seoul Client: Hyundai Motor Company Category: Branded Content & Media Partnerships
Play The Dew Agency: BBDO Guerrero / Makati + ZenithOptimedia / Makati + Syn Music / TOKYO + Flare Manila / Makati Client: Mountain Dew Category: Pop Culture - Gaming & Esports
DawAI Reader Agency: Mullenlowe Lintas Group / Mumbai + Digital Rhetoric / Pune + Doceree / Noida Client: Alkem Laboratories Category: Branded AI
Project: MEMORY CARD Agency: SIX inc. / Tokyo + Hakuhodo / Tokyo + jitto inc. / Tokyo + GEEK PICTURES / Tokyo Client: PlayStation Category: Animation
Just Enough Bank Agency: Bear Meets Eagle On Fire / Sydney + Bankwest / Perth + Essence MediaCom / Sydney + 3&7 / Los Angeles Client: Bankwest Category: Billboards & Transit
This is NOT KFC Agency: Wolf BKK / Bangkok + BOB EYE VIEW / Bangkok Client: KFC Thailand Category: Pop Culture - Fandom & Subculture
Project: MEMORY CARD Agency: SIX inc. / Tokyo + Hakuhodo / Tokyo + jitto inc. / Tokyo + GEEK PICTURES / Tokyo Client: PlayStation Category: Game Marketing

2025 Best of Show Best of Show Award

Grey Advertising Hong Kong Limited / Hong Kong + Procter & Gamble / Guangzhou + Shanghai PUSU Advertising Co., Ltd / Shanghai

Pantene

Pantene Pet Pit

Best of Show

OA25_SME002G

2025 Out of Home Best of Discipline Award

VML Manila / Makati City + Nestlé Philippines Inc. / Makati

Nestlé Philippines (KitKat)

KitKat Break Bar

Best of Out of Home

OA25_OOH002G

2025 Direct Marketing Best of Discipline Award

Ogilvy Singapore / Singapore + FVSE - Music x Sound Agency / Singapore + Whitecoat Productions

Vaseline

Verified

Best of Direct Marketing

OA25_DMA001G

2025 Branded Entertainment Best of Discipline Award

INNOCEAN / Seoul + Hyundai Motor Company / Seoul + Markenfilm Asia / Seoul + Stannum / Seoul

Hyundai Motor Company

Night Fishing

Best of Branded Entertainment

OA25_BEN001G

2025 Moving Image & Sound Craft Best of Discipline Award

Tsuzuku / Tokyo + TYO monster / Tokyo + BELIFT LAB / Seoul

HYBE

ILLIT "LITTLE MONSTER"

Best of Moving Image & Sound Craft

OA25_MIS001G

2025 Film & Video Best of Discipline Award

Leo Thailand / Bangkok + FACTORY O1 / Bangkok + Krungsri First Choice / Bangkok

Krungsri First Choice

Patient

Best of Film & Video

OA25_FIV003G

2025 Social Media Best of Discipline Award

Grey Advertising Hong Kong Limited / Hong Kong + Procter & Gamble / Guangzhou + Shanghai PUSU Advertising Co., Ltd / Shanghai

Pantene

Pantene Pet Pit

Best of Social Media

OA25_SME002G

2025 Creative Effectiveness Best of Discipline Award

INNOCEAN / Seoul + Hyundai Motor Company / Seoul + Markenfilm Asia / Seoul + Stannum / Seoul

Hyundai Motor Company

Night Fishing

Best of Creative Effectiveness

OA25_CEF001G

2025 Green Award Green Award

TBWA\SMP / Makati City + Sixfifty Trading Corporation / Quezon City + How's Evertyhing? / Makati City

Sixfifty Trading Corporation

Washtag Nation

Green Award

OA25_GRA001E

2025 Social Media Gold Award

Grey Advertising Hong Kong Limited / Hong Kong + Procter & Gamble / Guangzhou + Shanghai PUSU Advertising Co., Ltd / Shanghai

Pantene

Pantene Pet Pit

User-Generated Content (UGC)

OA25_SME002G

2025 Creative Use of Data Gold Award

Mullenlowe Lintas Group / Mumbai + Digital Rhetoric / Pune + Doceree / Noida

Alkem Laboratories

DawAI Reader

Data for Good

OA25_CUD001G

2025 Branded Entertainment Gold Award

INNOCEAN / Seoul + Hyundai Motor Company / Seoul + Markenfilm Asia / Seoul + Stannum / Seoul

Hyundai Motor Company

Night Fishing

Innovation in Branded Entertainment

OA25_BEN001G

2025 Direct Marketing Gold Award

Ogilvy Singapore / Singapore + FVSE - Music x Sound Agency / Singapore + Whitecoat Productions

Vaseline

Verified

Social Media Post

OA25_DMA001G

2025 Moving Image & Sound Craft Gold Award

Droga5 ANZ, part of Accenture Song / Sydney + The Sweetshop / Sydney + Alt FX / Sydney + Massivemusic / Sydney

Meat & Livestock Australia

The Comments Section

Writing

OA25_MIS002G

2025 Film & Video Gold Award

Leo Thailand / Bangkok + FACTORY O1 / Bangkok + Krungsri First Choice / Bangkok

Krungsri First Choice

Patient

TV, VOD, & Online - Short Form

OA25_FIV002G

2025 Social Media Gold Award

Ogilvy Singapore / Singapore + FVSE - Music x Sound Agency / Singapore + Whitecoat Productions

Vaseline

Verified

Influencer Marketing

OA25_SME001G

2025 Media Gold Award

Ogilvy Singapore / Singapore + FVSE - Music x Sound Agency / Singapore + Whitecoat Productions

Vaseline

Verified

Branded Content & Media Partnerships

OA25_MED001G

2025 Experiential & Immersive Gold Award

VML Thailand / Bangkok + KFC Thailand / BANGKOK + Global Service Center PLC. / BANGKOK

KFC

KFC Spicy Relief Hotline

Experiential Audio

OA25_EXI001G

2025 Public Relations Gold Award

Ogilvy Singapore / Singapore + FVSE - Music x Sound Agency / Singapore + Whitecoat Productions

Vaseline

Verified

Influencer & Creator Marketing

OA25_PRE001G

2025 Out of Home Gold Award

Ogilvy Australia / Sydney + TCCC / Sydney

TCCC

Meet me at the Coke Sign

Billboards & Transit

OA25_OOH001G

2025 Moving Image & Sound Craft Gold Award

Tsuzuku / Tokyo + TYO monster / Tokyo + BELIFT LAB / Seoul

HYBE

ILLIT "LITTLE MONSTER"

Production Design

OA25_MIS001G

2025 Film & Video Gold Award

VML & Ogilvy Japan / Tokyo + AOI Pro. Inc. / Tokyo

The Coca-Cola Company / Fanta

After Class Refresh

Use of Humor

OA25_FIV001G

2025 Film & Video Gold Award

Leo Thailand / Bangkok + FACTORY O1 / Bangkok + Krungsri First Choice / Bangkok

Krungsri First Choice

Patient

Use of Humor

OA25_FIV003G

2025 Creative Effectiveness Gold Award

INNOCEAN / Seoul + Hyundai Motor Company / Seoul + Markenfilm Asia / Seoul + Stannum / Seoul

Hyundai Motor Company

Night Fishing

Consumer Goods

OA25_CEF001G

2025 Out of Home Gold Award

VML Manila / Makati City + Nestlé Philippines Inc. / Makati

Nestlé Philippines (KitKat)

KitKat Break Bar

P.O.P. & In-Store

OA25_OOH002G

2025 Design Silver Award

VML Manila / Makati City + Nestlé Philippines Inc. / Makati

Nestlé Philippines (KitKat)

KitKat Break Bar

Posters & Out of Home

OA25_DES002S

2025 Experiential & Immersive Silver Award

Ogilvy India / Mumbai

Brooke Bond Taj Mahal Tea

Chai Bansuri - The Tea Flute

Brand Installations

OA25_EXI002S

2025 Public Relations Silver Award

INNOCEAN / Seoul + Hyundai Motor Company / Seoul + Markenfilm Asia / Seoul + Stannum / Seoul

Hyundai Motor Company

Night Fishing

Brand Partnerships

OA25_PRE003S

2025 Interactive, Online & Mobile Silver Award

DDB Mudra Group / Mumbai + The Bombay Film Company / Mumbai

Battlegrounds Mobile India

Great In-Game Wedding

Online Advertising & Mobile Video

OA25_INM001S

2025 Public Relations Silver Award

Share Digital Marketing / Taipei City + BOKU FILM LTD. / Taipei City

Everyday Pad

Ain't I A Woman

Current Event Response

OA25_PRE004S

2025 Moving Image & Sound Craft Silver Award

SIX inc. / Tokyo + Hakuhodo / Tokyo + Yume no Hieda / TOKYO + STUDEO / TOKYO

TOYOTA MOTOR CORPORATION / TOYOTA GAZOO Racing

GO! GR SUPRA SAFETY CAR!

Visual Effects

OA25_MIS003S

2025 Branded Entertainment Silver Award

Droga5 ANZ, part of Accenture Song / Sydney + The Sweetshop / Sydney + Alt FX / Sydney + Massivemusic / Sydney

Meat & Livestock Australia

The Comments Section

Use of Humor

OA25_BEN002S

2025 Film & Video Silver Award

INNOCEAN / Seoul + Hyundai Motor Company / Seoul + Markenfilm Asia / Seoul + Stannum / Seoul

Hyundai Motor Company

Night Fishing

Innovation in Film & Video

OA25_FIV005S

2025 Design Silver Award

Clemenger BBDO Australia + Finch + Heckler + THINK PACKAGING

Samsung Australia

Packed Full of History

Packaging

OA25_DES001S

2025 Integrated / Omnichannel Silver Award

Akcelo + Heckler + FINCH + OMD

McDonalds AU

McDonald's x Squid Game: Dare to Play

Brand Partnerships

OA25_IGO001S

2025 OOH, Print & Digital Craft Silver Award

DENTSU INC. / Tokyo + Creative Power Unit / Tokyo + lull Inc. / Tokyo + PYRAMID FILM INC. / Tokyo

ASAHI BREWERIES, LTD., THE NIKKA WHISKY DISTILLING CO. LTD / NIKKA WHISKY

No Labels

Craft - Art Direction

OA25_OPD002S

2025 Gaming Silver Award

DDB Mudra Group / Mumbai + The Bombay Film Company / Mumbai

Battlegrounds Mobile India

Great In-Game Wedding

Community Building

OA25_GAM002S

2025 Moving Image & Sound Craft Silver Award

MullenLowe Singapore + FVSE / Singapore + Dandelion Studios Pte Ltd / Singapore + Atypicalfilms / Singapore

Republic of Singapore Navy

Is it Crazy...?

Editing

OA25_MIS006S

2025 Branded Entertainment Silver Award

INNOCEAN / Seoul + Hyundai Motor Company / Seoul + Markenfilm Asia / Seoul + Stannum / Seoul

Hyundai Motor Company

Night Fishing

Brand Partnerships

OA25_BEN003S

2025 Direct Marketing Silver Award

Ogilvy / Bengaluru

Titan Eye Plus

Eye Test Menu

Non-traditional & Guerrilla Marketing

OA25_DMA002S

2025 Film & Video Silver Award

MullenLowe Singapore + Mullenlowe Indonesia + Mullenlowe Lintas Group

Lifebuoy Indonesia

Possessed

TV, VOD, & Online - Short Form

OA25_FIV004S

2025 Film & Video Silver Award

Bananas / Johannesburg + Brains & Brawn / Bangkok + Carbon Films / Cape Town

KFC Thailand

Let There Be Cake

TV, VOD, & Online - Short Form

OA25_FIV006S

2025 Creative Use of AI Silver Award

McCann Australia / Sydney + HERO / Sydney + Nakatomi / Sydney

Mastercard

Transit Tales

AI Craft - Storytelling

OA25_CAI001S

2025 Media Silver Award

INNOCEAN / Seoul + Hyundai Motor Company / Seoul + Markenfilm Asia / Seoul + Stannum / Seoul

Hyundai Motor Company

Night Fishing

Branded Content & Media Partnerships

OA25_MED002S

2025 Cultural Impact Silver Award

BBDO Guerrero / Makati + ZenithOptimedia / Makati + Syn Music / TOKYO + Flare Manila / Makati

Mountain Dew

Play The Dew

Pop Culture - Gaming & Esports

OA25_CIM002S

2025 Creative Use of AI Silver Award

Mullenlowe Lintas Group / Mumbai + Digital Rhetoric / Pune + Doceree / Noida

Alkem Laboratories

DawAI Reader

Branded AI

OA25_CAI002S

2025 Moving Image & Sound Craft Silver Award

SIX inc. / Tokyo + Hakuhodo / Tokyo + jitto inc. / Tokyo + GEEK PICTURES / Tokyo

PlayStation

Project: MEMORY CARD

Animation

OA25_MIS005S

2025 Out of Home Silver Award

Bear Meets Eagle On Fire / Sydney + Bankwest / Perth + Essence MediaCom / Sydney + 3&7 / Los Angeles

Bankwest

Just Enough Bank

Billboards & Transit

OA25_OOH003S

2025 Cultural Impact Silver Award

Wolf BKK / Bangkok + BOB EYE VIEW / Bangkok

KFC Thailand

This is NOT KFC

Pop Culture - Fandom & Subculture

OA25_CIM003S

2025 Gaming Silver Award

SIX inc. / Tokyo + Hakuhodo / Tokyo + jitto inc. / Tokyo + GEEK PICTURES / Tokyo

PlayStation

Project: MEMORY CARD

Game Marketing

OA25_GAM001S

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